VML Belgium is not just another advertising agency. It is a powerhouse of creative energy, driven by a passion to connect brands with people in meaningful ways. Imagine a team of strategists, designers, writers and digital wizards all working together to create campaigns that resonate and deliver results.
What makes VML Belgium so special?
- Data-driven insights: They don't just throw ideas around. VML Belgium dives deep into consumer behaviour and market trends and uses data to inform every creative decision.
- Expertise across all channels: From eye-catching TV spots to immersive digital experiences, they master the art of storytelling across all platforms.
- People-centric approach: They understand that real people are at the heart of every campaign. VML Belgium creates work that appeals to emotions, starts conversations and builds lasting brand loyalty.
What can you learn?
Search Engine Optimalisation
Search engine keyword research. Competition research. SEO page audit and optimisation. Local SEO and mobile SEO. Measurement and reporting of SEO results.
Analysis, evaluation and continuous improvement
Learning to translate business objectives into metrics and KPIs. Data collection and monitoring. Learning to work with Google Analytics. AB-Testing and Personalisation with Google Optimize. Integrating Data from multiple sources via Data Studio. Learning to present results and insights to colleagues, bringing their experience and insights into the analysis. Learning to explain and interpret trends. Transforming data into insights and advice for improvement.
Customer experience strategy
Think critically and reflect on the customer experience offered. Coming up with suggestions for improvement. Measure customer satisfaction and conduct interviews. Define personas or further enrich them with real examples.
Online advertising
Targeting within the most commonly used channels (Google, Facebook, Instagram, Linkedin,...). Search engine keyword research. Campaign structure and strategy determination. Writing of text ads. Creation of display ads. Campaign landing page optimisation. Testing and reporting of campaigns and ads.
Marketing planning en creation
You will create a content strategy and implement it in a planned way. You do target group, persona determination and testing against practice. Setting up goals and content measurement systems. Creating and reporting results and best practices.
Who is VML looking for?
- Analytical and data-driven mindset
- An independent worker
- Someone who is eager to learn
- Interested in working in a large agency
Note: Your direct supervisor is English speaking but there will be support from Dutch speaking colleagues as well!
Questions?
Ask all your questions to Catherine, Strategy Director at VML or Zach, Global Digital Strategist at VML!
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